![]() ![]() ![]() With its start in Santa Fe, Meow Wolf was formed in February 2008 as an artist collective by "a group of young residents hoping to supply Santa Fe with an alternative art and music venue. Julie Heinrich was named as the foundation's executive director. In 2022, Meow Wolf announced the formation of the Meow Wolf Foundation, which will focus on giving to the communities of new and existing Meow Wolf Locations. Meow Wolf is the entertainment industry's sole certified B corporation. Their CEO is Jose Tolosa, who took the place of co-CEOs Carl Christensen and Ali Rubinstein in 2022. A third location in Denver, Convergence Station, opened to the public on September 17, 2021. In 2021 their second installation, Omega Mart, opened in Area15 in Las Vegas. Founded in 2008, its flagship attraction, House of Eternal Return in Santa Fe, New Mexico, is a 20,000-square-foot (1,900 m 2) facility, which includes a concert venue in addition to the main immersive art installation. Meow Wolf is an American arts and entertainment company that creates large-scale interactive and immersive art installations. The company plans to open another location in Houston’s Fifth Ward in 2024. The creative energy of The Real Unreal extends beyond the physical, and leads to a potential unlimited host of cosmic side-effects.” ![]() Every element in the exhibition weaves together a tapestry of characters, stories, and worlds. The Real Unreal has been in the works for years and takes a bold step forward in Meow Wolf’s evolution of art and storytelling.As Senior Vice President and Executive Creative Director Dale Sheehan said, “When participants step into The Real Unreal, they start a cosmic odyssey where surprises await around every corner, and each discovery sparks its own story. Artists of all forms – including muralists, sculptors, photographers, undermallers, and video game designers – have collaborated on a unique installation that will immerse visitors in a captivating narrative. Meow Wolf Grapevine brings together 150 artists and fabricators, including 38 from Texas, who have created the artistic installations making up 70 unique and captivating experiences within The Real Unreal. In addition to the exhibition, The Real Unreal will also include a cafe, retail store, and venue for live events. The experience encourages visitors to explore different dimensions of perspective and creativity through more than 30+ rooms of multidimensional art and compelling narrative.Ī missing boy, a chosen family, and Hapulusgarrulus Lophoaquaflori all lie at the center of The Real Unreal’s story, conceived by author LaShawn Wanak. The Real Unreal is a journey through a technicolor wonderland that blends storytelling, technology, and immersive art. I’ve explored Meow Wolf’s experiences in Santa Fe and Las Vegas, and WOW are these cool! Nothing is what it seems - refrigerator doors are entrances to worm holes, washing machines open to slides, and keys to solving the mysterious narrative are hidden in plain sight. Called “The Real Unreal,” the exhibition will open on Friday, July 14 at Grapevine Mills. Meow Wolf, the Santa Fe-based arts and entertainment company known for its immersive and interactive experiences, is opening a funhouse in Grapevine this summer. ![]()
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